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lright, fitness buffs and personal trainers, it’s time to talk about a crucial part of your business—your website. It’s not just a place to park your logo and list your rates anymore. No, no, we’re talking about a website that works hard for you, boosts your business, and keeps clients coming back for more.
Whether you’re just starting out or looking to level up, there are some must-have features for your website to help you crush it, and get some online gainz!
1. The Booking System with a Calendar: Making Scheduling a Breeze
Raise your hand if you’ve ever lost track of appointments or double-booked yourself (we’ve all been there). The first feature you need on your site is a slick, integrated booking system with a calendar.
Why? Because no one has time to call you to schedule a session anymore. Clients want the freedom to pick a time that suits them, and they want it to be easy.
Having an automated system allows clients to book, reschedule, and even cancel sessions—all on their own. You’re still in control (because you’ll set up your availability), but this system frees up your time for more important things, like planning killer workouts or recovering from your last one (hello, ice bath). Plus, a calendar integration helps clients visualise your schedule in real-time—no more awkward “are you free at 3:30?” texts. They pick, you confirm. It’s a win.
Check out the Best Appointment & Event Booking Systems for Your Website
2. Downloadable Guide: Share Your Expertise with the World
You’ve spent hours crafting your training programs, offering expert advice, and perfecting those sweat-dripping routines—now it’s time to share that knowledge with your clients (and maybe even potential clients). A downloadable guide is a game-changer. Whether it’s a nutrition plan, an at-home workout routine, or a post-workout recovery plan, this simple feature can provide serious value to your clients.
Why does this matter? For one, it adds a personal touch. It shows you’re invested in their success, offering resources beyond just the 1:1 sessions. Plus, it’s a great way to showcase your knowledge and give potential clients a taste of what working with you is like. Want to stand out from the competition? A downloadable guide is the perfect, easy-to-implement tool to show you’re the expert they need.
3. Video Classes: Meet Clients Where They Are (Virtually)
Gone are the days of relying solely on in-person training. It’s time to embrace the digital shift, and video classes are the perfect way to meet your clients where they are. Think of it as your virtual training space, where clients can access classes anytime, anywhere. Whether it’s a HIIT workout, yoga session, or core-blasting routine, offering video classes gives your clients the flexibility to fit fitness into their busy lives.
Why it works: Clients are loving the ability to train on their own time, and it gives them a deeper sense of independence. Plus, you’re not limited by geographical location anymore. You can train people from across the globe. Imagine taking your brand international with just a few clicks. Boom, your business just went global. And don’t forget the added bonus: you can use these videos to market your services! Your clients will love having access to your classes on-demand, and they’ll keep coming back for more.
Back to Basics: The Essential Features Your Website Can’t Do Without
You’re ready to add some extra flair to your site, but let’s not forget about the essentials. Before you get too carried away with the fancy stuff, make sure these three basic features are locked in and ready to go:
Custom Branding: Show ‘Em Your Style
You’re not just any personal trainer—you’re a brand. From your colours to your fonts to your logo, make sure your website screams “YOU.” Custom branding helps your website stand out from the sea of cookie-cutter trainer sites. It also gives potential clients an instant sense of your personality, your approach, and your vibe. Whether you’re laid-back and chill or high-energy and motivating, your branding should reflect that.
Testimonials & Success Stories: Let Your Clients Speak for You
There’s no better way to build trust than showing real results. Add a section dedicated to client testimonials or success stories. Include before-and-after pictures, testimonials about how you’ve helped clients crush their goals, or videos from clients raving about how you transformed their fitness journey. Nothing says “hire me” more than real-life proof that you know what you’re doing.
Blog Section: Keep Them Engaged
A blog isn’t just for food bloggers. Share fitness tips, nutrition advice, or behind-the-scenes peeks into your training methods. This will not only keep your current clients engaged but also improve your SEO. And when you improve your SEO, guess who shows up higher in search rankings? You do! That means more potential clients will find you while they’re searching for answers online.
Your website is more than just a digital brochure—it’s an essential tool in your business. A well-designed website with the right features doesn’t just make your life easier; it enhances your client experience, boosts your credibility, and positions you as the go-to personal trainer in your niche.
To get further: Pump-Up Your Social Media Presence – Fitness Edition
Make your website work as hard as you do!
Looking to take your personal training business to the next level? Let Visual Targets help create a website that works as hard as you do. Get in touch with us, and let’s make your website a reflection of your hard work and dedication!
Creative genius, talented wordsmith and all-rounder copywriter up for the grabs! If you can’t stand the look of your copy right now, she’ll shape your rambles into the most compelling words.
Marie Rene | LinkedIn
