On-Target! Latest Posts
Appointment & Event Booking Systems for Your Website
Ever played calendar tag with a client?You know—the endless back-and-forth of ‘Does Tuesday work? No? How about Friday?’ A good booking system stops that madness and lets your website handle the scheduling while you focus on, well… literally anything else.
My Market Kitchen Animated Branding: Behind the Scenes
When Channel 10’s My Market Kitchen needed a fresh, dynamic visual identity for their ninth season, they turned to us. With a love for food, local markets, and all things Melbourne, the show wanted animations that felt uniquely theirs—something that honored the Prahran Market location while adding personality to the mix.We delivered three animated elements: a title sequence that immerses viewers in a bustling Melbourne scene, a playful caricature animation of host Catherine Velisha, and an animated logo designed for seamless integration across the show. Here’s how we made it happen.
The Power of Animation in Advertising: Trends and Insights
Animation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention. To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.
Videos To Watch
More Posts
8 Useful Tips To Design Eye-catching Packaging
Before calling a designer, here’s everything you need to know to create eye-catching custom packaging design in Australia.
So clearly it’s just a practical tool, right? Think about it; without a bit of packaging, you’d have to drink your beer straight from the source! Well now… Let me think about that…
So clearly it’s just a practical tool, right? Think about it; without a bit of packaging, you’d have to drink your beer straight from the source! Well now… Let me think about that…
Elevating Your Practice: Physical Therapists Branding Guide
Imagine your brand as the face of your practice. Just as your hands are essential in healing, your visual identity is crucial in making that first vital impression.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
A well-designed logo, an appealing colour palette, and a professional website act as the welcoming committee for potential clients. They convey your values and the quality of care you provide. And of course there’s a strategic use of social media, to connect your practice to the community.
Noosa Peanut Butter Co: Local Flavours On Packaging Labels
A local peanut butter company asked for our help to design their labels.
At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.
At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.
5 Brand Identity Examples To Learn From
Today your brand needs to be distinct, memorable, adaptable, cohesive, consistent, scalable with your growth and easy to apply for all your team members.
And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!
We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.
And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!
We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.
Keep Your Business Moving: Using Animation In Your Content
Animation allows us to tell a story in unique ways, with techniques that provoke inspiration and magical feelings appealing to all ages.
In this article, we’re going through the types of animation available to you and how it can help your business.
In this article, we’re going through the types of animation available to you and how it can help your business.
My Market Kitchen Animated Branding: Behind the Scenes
When Channel 10’s My Market Kitchen needed a fresh, dynamic visual identity for their ninth season, they turned to us. With a love for food, local markets, and all things Melbourne, the show wanted animations that felt uniquely theirs—something that honored the Prahran Market location while adding personality to the mix.We delivered three animated elements: a title sequence that immerses viewers in a bustling Melbourne scene, a playful caricature animation of host Catherine Velisha, and an animated logo designed for seamless integration across the show. Here’s how we made it happen.
The Cereal Box: Stand Out On The Shelves
Cereals are a $1.2 billion industry in Australia, making us the fifth biggest consumer behind the US, UK, Mexico and Canada.
In this article, we are looking at the Australian breakfast cereal sector trends to find key takeaways to design packaging in a highly competitive market.
In this article, we are looking at the Australian breakfast cereal sector trends to find key takeaways to design packaging in a highly competitive market.
E-commerce Website: Sell the Feeling, Before the Product
Believe it or not but people buy feelings, not things. Several studies have shown that emotional responses to an ad have far a greater influence on a consumer’s intent to buy compared to the actual content of the ad. Not only that, but emotional attachment can create loyal customers.
There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.
Here’s how we did it with Maya Swimwear.
There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.
Here’s how we did it with Maya Swimwear.
.
Interested in RSS? RSS Feed Directory