In today’s digital age, printed marketing tools continue to play a crucial role in connecting businesses with their audience. These tools not only communicate key information but also embody a brand’s identity, creating a lasting impression. At Visual Targets, we recognise the importance of combining functionality with cohesive design to craft materials that captivate and engage customers.
Energetic drinks seem to leap off the shelves, packed with colours and fonts so bold you can practically hear them shout.
These cans and bottles reflect the intensity of extreme sports, embodying high energy and an “in-your-face” vibe. But it’s not just loud design for the sake of being loud—it’s a deliberate strategy that targets consumers who crave excitement.
So, you’ve handled the nitty-gritty details of setting up your food business: getting your ABN, securing the perfect location, and maybe even assembling a killer menu. But now, it’s time to go external and make sure your business grabs attention. How do you get the word out and attract those all-important customers?
We’ve compiled a list of promotional opportunities that’ll help you do just that—each one a golden chance to showcase your brand’s personality.
EDM or Electronic Direct Marketing (also referred to as Email Marketing) is the strategy used by businesses to reach out to targeted potential customers through online channels, usually emails, to build personal relationships, generate leads and increase sales.
A medical and health industry company, Constar, asked us to have a look at their EDM. See how we improved their open rates, generated leads and kept their branding consistent.
We’ve all lived through the rise of social media and felt the change in the business world. A social media strategy is now integral to any great marketing plan. But, amongst the never-ending trends and the new platform popping up every year, what is actually worth considering for a business?
We’re here to untangle the mess and give you our best professional advice.
Are you writing and designing an information sheet? We’re here to help!
As you probably have realised now, shorter doesn’t mean easier. Quite the opposite actually. How to fit all of the most important information on a 1 to 2 pages document?
Understanding complex information can be a daunting task. Yet, with the power of infographics and diagrams, even the most intricate data can be transformed into engaging, easy-to-understand visuals. Whether you’re looking to attract more customers or simply convey your message effectively.
For us, graphic designers, infographics are the unsung heroes of modern communication!
Food businesses have many rules to respect when it comes to their packaging. After the pain, effort, and excitement (!) that goes into creating and manufacturing your product, labelling can reveal itself as more confusing than anticipated.
Cereals are a $1.2 billion industry in Australia, making us the fifth biggest consumer behind the US, UK, Mexico and Canada.
In this article, we are looking at the Australian breakfast cereal sector trends to find key takeaways to design packaging in a highly competitive market.
Companies usually fall back on digital when it comes to advertising (which, don’t get us wrong, is a big and effective part of marketing!), but you can also think a bit outside the box by using physical promotional items.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
Energetic drinks seem to leap off the shelves, packed with colours and fonts so bold you can practically hear them shout.
These cans and bottles reflect the intensity of extreme sports, embodying high energy and an “in-your-face” vibe. But it’s not just loud design for the sake of being loud—it’s a deliberate strategy that targets consumers who crave excitement.