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nimation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention.
To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.
Why Animation in Ads is a Game-Changer

More Visual Engagement
Movement naturally draws the eye, especially when paired with bright colours and bold designs, making your ad impossible to ignore.

Simplifying Complex Concepts
With animated diagrams, even technical ideas become easy to grasp.
Emotional Resonance
Lively mascots or thematic animations (think festive logos) create memorable brand moments.
Exploring Types of Animation in Advertising
Animation takes many forms, each serving a unique purpose in advertising. Here are some common types and how they’re used:
Animated Wording
Everything from animated prices to slogans moving dynamically on-screen. These elements often grab attention in retail ads.
Animated Logos
Logos brought to life in 2D or 3D formats, often aligning with seasonal campaigns or brand personalities.
Animated Diagrams
Ideal for demonstrating product features, like 3D cross-sections of devices or 2D graphs that simplify data in bank ads.
Animated Mascots
Quirky 2D or 3D characters that humanise brands and create a lasting impression.
Other Animations & Effects
From flying leaves in air freshener ads to 3D crash dummies in car safety commercials, these add a touch of realism or excitement.
Highlights from Our Free Report
This comprehensive report breaks down the role of animation in modern advertising with real-world data and insights. Here’s a preview of what you’ll discover:
Trends in Animated Logos

Animated logos were featured in nearly 30% of ads, with festive and thematic designs leading the charge.
The Rise of Animated Mascots

Mascots like M&Ms or even quirky unicorns are making a comeback, entertaining and humanising brands.
Platforms & Styles

Discover how animation performs across platforms like TV, YouTube, and social media.
While 2D dominates for its cost-effectiveness, 3D animations shine in industries requiring detailed visuals, like healthcare.
Why This Report is a Must-Have for Business Owners and Marketers
Staying informed about advertising trends is crucial, especially in a world where attention spans are shrinking.
This report is designed to help you:
- Choose the right animation style for your brand’s tone and audience.
- Understand how animation can maximise your ad spend.
- Gain inspiration from real-world examples backed by data.
What sets this report apart is its practical application. With 600 ads analysed and detailed case studies, it offers concrete strategies you can implement immediately. From insights on choosing the right animation to platform-specific recommendations, this report goes beyond theory to deliver actionable advice.
Animation is more than just eye candy; it’s a tool for storytelling, engagement, and conversion. Ready to elevate your advertising game? Download our free Animation in TV & Online Ads report today and contact us at Visual Targets to help you craft visually stunning, effective campaigns tailored to your brand.

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