On-Target! Latest Posts
Airline Logos Through the Ages: Flying High!
Airline logos aren’t just fancy graphics on a plane—they capture decades of aviation history, brand values, and cultural stories. By tracing the visual journeys of globally loved carriers like Singapore Airlines, Emirates, Qantas, Virgin, and Qatar Airways, we uncover why logo design matters: it shapes recognition, trust, and identity in the crowded skies.
Shape Psychology In Logos & Branding
Ever wonder what your logo might be saying behind your back? That rectangle might be whispering, “I’m reliable”. A triangle? More like “Watch out, I’m powerful.”
In the world of branding, colour often gets the spotlight, but shape does just as much heavy lifting. The curves, corners, and contours in a logo or design element tap into our subconscious to build trust, imply movement, or feel safe. From the friendly roundness of a cola can to the sharp precision of a tech logo, shapes silently guide how we feel about a brand—often before we’ve read a single word.
Shape psychology is the…
Website Redesign for Australian Canine Scent Work
When your members are sniffing out details for their next event, you want a website that’s clean, clear, and easy to navigate. That was the task for Visual Targets when Australian Canine Scent Work (ACSW) came to us. With a community of passionate trainers, dogs, and handlers, ACSW needed more than a new coat of paint—it needed an overhaul that would support events, education, and membership with ease.
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Making Complex Legal Processes Easier To Understand
In the world of family law, clarity is paramount.
Clients often find themselves overwhelmed by the complexities of legal processes, especially during emotionally charged situations like separations or divorces.
For lawyers, providing information that is both branded and easy to understand is crucial, especially during initial consultations.
Clients often find themselves overwhelmed by the complexities of legal processes, especially during emotionally charged situations like separations or divorces.
For lawyers, providing information that is both branded and easy to understand is crucial, especially during initial consultations.
8 Useful Tips To Design Eye-catching Packaging
Before calling a designer, here’s everything you need to know to create eye-catching custom packaging design in Australia.
So clearly it’s just a practical tool, right? Think about it; without a bit of packaging, you’d have to drink your beer straight from the source! Well now… Let me think about that…
So clearly it’s just a practical tool, right? Think about it; without a bit of packaging, you’d have to drink your beer straight from the source! Well now… Let me think about that…
Pick The Best Social Media Platforms For Your Business
We’ve all lived through the rise of social media and felt the change in the business world. A social media strategy is now integral to any great marketing plan. But, amongst the never-ending trends and the new platform popping up every year, what is actually worth considering for a business?
We’re here to untangle the mess and give you our best professional advice.
We’re here to untangle the mess and give you our best professional advice.
My Market Kitchen Animated Branding: Behind the Scenes
When Channel 10’s My Market Kitchen needed a fresh, dynamic visual identity for their ninth season, they turned to us. With a love for food, local markets, and all things Melbourne, the show wanted animations that felt uniquely theirs—something that honored the Prahran Market location while adding personality to the mix.We delivered three animated elements: a title sequence that immerses viewers in a bustling Melbourne scene, a playful caricature animation of host Catherine Velisha, and an animated logo designed for seamless integration across the show. Here’s how we made it happen.
Creating Effective Medical Info Sheets
Are you writing and designing an information sheet? We’re here to help!
As you probably have realised now, shorter doesn’t mean easier. Quite the opposite actually. How to fit all of the most important information on a 1 to 2 pages document?
Follow our tips!
As you probably have realised now, shorter doesn’t mean easier. Quite the opposite actually. How to fit all of the most important information on a 1 to 2 pages document?
Follow our tips!
So, you want sell online? Here’s what to know!
Like many before, you’ve realised how profitable it can be to sell online and are now launching yourself into the adventure.
First… congratulations!
Second, you’ll need a bit of a guide to jump through the hoops and dodge a few rookie mistakes.
First… congratulations!
Second, you’ll need a bit of a guide to jump through the hoops and dodge a few rookie mistakes.
How To Choose The Right Brand Colours
Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.
Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.
Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.
Appointment & Event Booking Systems for Your Website
Ever played calendar tag with a client?You know—the endless back-and-forth of ‘Does Tuesday work? No? How about Friday?’ A good booking system stops that madness and lets your website handle the scheduling while you focus on, well… literally anything else.
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