Brand Identity

Effective Printed Marketing Tools For A Food Truck

Leave a Comment / Banner, Branding, Business Card, Case Study, Client, E-Commerce, Food, Graphic Design, Menu Design / By Marie Rene

In today’s digital age, printed marketing tools continue to play a crucial role in connecting businesses with their audience. These tools not only communicate key information but also embody a brand’s identity, creating a lasting impression.

At Visual Targets, we recognise the importance of combining functionality with cohesive design to craft materials that captivate and engage customers.

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Energetic Drink Packaging: A Bold Lesson in Branding

Leave a Comment / Bottle, Branding, Can, Colours, Drink, Extreme Sports, Label, Packaging, Sports / By Marie Rene

Energetic drinks seem to leap off the shelves, packed with colours and fonts so bold you can practically hear them shout.

These cans and bottles reflect the intensity of extreme sports, embodying high energy and an “in-your-face” vibe. But it’s not just loud design for the sake of being loud—it’s a deliberate strategy that targets consumers who crave excitement.

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Designing 3 Logos for a Family of Businesses!

2 Comments / Branding, Case Study, Client, Fitness, Graphic Design, Logo, Sunshine Coast / By Marie Rene

As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.

We never know what a new project will bring, but we are always up for it!

Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.

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How To Choose The Right Brand Colours

Leave a Comment / Branding, Graphic Design / By Marie Rene

Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.

Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.

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5 Brand Identity Examples To Learn From

Leave a Comment / Branding, Fitness, Food, Health / By Marie Rene

Today your brand needs to be distinct, memorable, adaptable, cohesive, consistent, scalable with your growth and easy to apply for all your team members.

And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!

We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.

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Building a Brand Identity For A New Business

4 Comments / Branding, Business, Logo / By Marie Rene

You woke up this morning – hopefully fresh as a daisy and not with a pounding headache due to last night’s enjoyment – and you still had this idea. This idea that has now be living rent-free in your brain for some times.

You thought new years eve would put it to rest (or at least your end-of-the-year-bonus would), but no. It’s alive and pumping…

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