As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.
Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.
A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?
It is a classic marketing technique and is still very much used these days, and with great efficiency.
Companies usually fall back on digital when it comes to advertising (which, don’t get us wrong, is a big and effective part of marketing!), but you can also think a bit outside the box by using physical promotional items.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
The logo is dead, long live the adaptive logo! Even if it is just a small part of your brand identity, the logo is getting a useful upgrade that you might want to embrace.
In this digital age, we ask more and more from a logo. No more 1-size-fits-all! Your logo has to be carefully designed to fit the square or round shape of your social media handles, to be wide enough for the side of your car, bright enough to be recognisable on a flyer or a shirt, small enough to conserve space on your packaging and clever enough for people to remember it.
You woke up this morning – hopefully fresh as a daisy and not with a pounding headache due to last night’s enjoyment – and you still had this idea. This idea that has now be living rent-free in your brain for some times.
You thought new years eve would put it to rest (or at least your end-of-the-year-bonus would), but no. It’s alive and pumping…
