Food

Creative Promotional Ideas to Kick Off Your Food Business

Leave a Comment / Banner, Business, Food, Merch, Packaging, Promotional / By Marie Rene

So, you’ve handled the nitty-gritty details of setting up your food business: getting your ABN, securing the perfect location, and maybe even assembling a killer menu. But now, it’s time to go external and make sure your business grabs attention. How do you get the word out and attract those all-important customers?

We’ve compiled a list of promotional opportunities that’ll help you do just that—each one a golden chance to showcase your brand’s personality.

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The Cereal Box: Stand Out On The Shelves

Leave a Comment / Box, Food, Industry, Mascot, Packaging / By Marie Rene

Cereals are a $1.2 billion industry in Australia, making us the fifth biggest consumer behind the US, UK, Mexico and Canada.

In this article, we are looking at the Australian breakfast cereal sector trends to find key takeaways to design packaging in a highly competitive market.

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Enhancing your Brand strength with a FUN Mascot

Leave a Comment / Branding, Food, Mascot / By Marie Rene

A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?

It is a classic marketing technique and is still very much used these days, and with great efficiency.

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Requirements that impact Food Packaging Design

Leave a Comment / Food, Industry, Label, Packaging / By Marie Rene

Food businesses have many rules to respect when it comes to their packaging. After the pain, effort, and excitement (!) that goes into creating and manufacturing your product, labelling can reveal itself as more confusing than anticipated.

So, here’s what you need to look out for!

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5 Brand Identity Examples To Learn From

Leave a Comment / Branding, Fitness, Food, Health / By Marie Rene

Today your brand needs to be distinct, memorable, adaptable, cohesive, consistent, scalable with your growth and easy to apply for all your team members.

And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!

We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.

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