If you want people to emotionally connect to your content, it is worth investing in animation.
Let’s look at some memorable examples in the TV and Movie industry, and see how it might benefit you in today’s competitive market.
Animation In Business: Learning From The TV & Movie Industry Read More
Cereals are a $1.2 billion industry in Australia, making us the fifth biggest consumer behind the US, UK, Mexico and Canada.
In this article, we are looking at the Australian breakfast cereal sector trends to find key takeaways to design packaging in a highly competitive market.
Stubby coolers can make an excellent promotional tool for your business. Great to raise brand awareness and reward your clients’ loyalty, it’s also a product that you can totally customise to your brand – your creativity (or your designer’s) is the limit!
With free goodies, you might be tempted to prefer quantity over quality, but, depending on what you’re trying to achieve, it is not necessarily always the right move.
That was the case for BMC Auto Electrical. Read through to understand our reasoning and produced a stubby cooler suited to their needs.
As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.
Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.
Pyreken Pyrethrum offers natural insecticides directly to customers but also businesses such as big retailers, pest control companies, schools, agriculture, and farmers in Australia and New Zealand.
Their business is situated here on the Sunshine Coast, Queensland, Australia – a fantastic part of the world which Visual Targets also calls home ☺.
A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?
It is a classic marketing technique and is still very much used these days, and with great efficiency.
Companies usually fall back on digital when it comes to advertising (which, don’t get us wrong, is a big and effective part of marketing!), but you can also think a bit outside the box by using physical promotional items.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
The logo is dead, long live the adaptive logo! Even if it is just a small part of your brand identity, the logo is getting a useful upgrade that you might want to embrace.
In this digital age, we ask more and more from a logo. No more 1-size-fits-all! Your logo has to be carefully designed to fit the square or round shape of your social media handles, to be wide enough for the side of your car, bright enough to be recognisable on a flyer or a shirt, small enough to conserve space on your packaging and clever enough for people to remember it.
