Sunshine Coast

Noosa Peanut Butter Co: Local Flavours On Packaging Labels

Leave a Comment / Case Study, Client, Food, Industry, Label, Packaging, Sunshine Coast / By

A local peanut butter company asked for our help to design their labels.

At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.

Noosa Peanut Butter Co: Local Flavours On Packaging Labels Read More

Creating Stubby Coolers To Promote Your Business

Leave a Comment / Branding, Case Study, Client, Promotional, Stubby Cooler, Sunshine Coast / By

Stubby coolers can make an excellent promotional tool for your business. Great to raise brand awareness and reward your clients’ loyalty, it’s also a product that you can totally customise to your brand – your creativity (or your designer’s) is the limit!

With free goodies, you might be tempted to prefer quantity over quality, but, depending on what you’re trying to achieve, it is not necessarily always the right move.

That was the case for BMC Auto Electrical. Read through to understand our reasoning and produced a stubby cooler suited to their needs.

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E-commerce Website: Sell the Feeling, Before the Product

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Believe it or not but people buy feelings, not things. Several studies have shown that emotional responses to an ad have far a greater influence on a consumer’s intent to buy compared to the actual content of the ad. Not only that, but emotional attachment can create loyal customers.

There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.

Here’s how we did it with Maya Swimwear.

E-commerce Website: Sell the Feeling, Before the Product Read More

Pyreken Pyrethrum Packaging Label Designs

Designing Labels for different Packaging sizes

Leave a Comment / Branding, Case Study, Client, Label, Packaging, Sunshine Coast / By

Pyreken Pyrethrum offers natural insecticides directly to customers but also businesses such as big retailers, pest control companies, schools, agriculture, and farmers in Australia and New Zealand.

Their business is situated here on the Sunshine Coast, Queensland, Australia – a fantastic part of the world which Visual Targets also calls home ☺.

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