Choose An Adaptive Logo For Better Branding
The logo is dead, long live the adaptive logo! Even if it is just a small part of your brand identity, the logo is getting a useful upgrade that you might want to embrace.
In this digital age, we ask more and more from a logo. No more 1-size-fits-all! Your logo has to be carefully designed to fit the square or round shape of your social media handles, to be wide enough for the side of your car, bright enough to be recognisable on a flyer or a shirt, small enough to conserve space on your packaging and clever enough for people to remember it.