Media

Animation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention.

To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.