Food

Noosa Peanut Butter Co: Local Flavours On Packaging Labels

Leave a Comment / Case Study, Client, Food, Industry, Label, Packaging, Sunshine Coast / By Marie Rene

A local peanut butter company asked for our help to design their labels.

At Visual Targets, WE ARE peaNUTS for this type of butter (see what we did there?). So when this opportunity landed in our inbox, we knew there would be some market study necessary! And we were NOT disappointed. But you guys are here for the technical aspect, not for our culinary review. So, let’s dive in.

Noosa Peanut Butter Co: Local Flavours On Packaging Labels Read More

The Cereal Box: Stand Out On The Shelves

Leave a Comment / Box, Food, Industry, Mascot, Packaging / By Marie Rene

Cereals are a $1.2 billion industry in Australia, making us the fifth biggest consumer behind the US, UK, Mexico and Canada.

In this article, we are looking at the Australian breakfast cereal sector trends to find key takeaways to design packaging in a highly competitive market.

The Cereal Box: Stand Out On The Shelves Read More

Enhancing your Brand strength with a FUN Mascot

Leave a Comment / Branding, Food, Mascot / By Marie Rene

A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?

It is a classic marketing technique and is still very much used these days, and with great efficiency.

Enhancing your Brand strength with a FUN Mascot Read More

Requirements that impact Food Packaging Design

Leave a Comment / Food, Industry, Label, Packaging / By Marie Rene

Food businesses have many rules to respect when it comes to their packaging. After the pain, effort, and excitement (!) that goes into creating and manufacturing your product, labelling can reveal itself as more confusing than anticipated.

So, here’s what you need to look out for!

Requirements that impact Food Packaging Design Read More

5 Brand Identity Examples To Learn From

Leave a Comment / Branding, Fitness, Food, Health / By Marie Rene

Today your brand needs to be distinct, memorable, adaptable, cohesive, consistent, scalable with your growth and easy to apply for all your team members.

And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?!

We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.

5 Brand Identity Examples To Learn From Read More

11 Styles To Inspire Your Creative Food Packaging Design

Leave a Comment / Food, Packaging / By Marie Rene

Get inspired from these 11 creative packaging design styles and design your own beautiful food packaging.

Packaging design is a crucial part in making or breaking a product. Not only does it need to stand out but it has to be unique, authentic, memorable, relatable and show exactly what it is… Not an easy job, indeed.

11 Styles To Inspire Your Creative Food Packaging Design Read More

Contact Us