Animation

My Market Kitchen Animated Branding: Behind the Scenes

Leave a Comment / 2D, 3D, Animation, Case Study, Client, Media, Motion Graphics, TV Production / By Marie Rene

When Channel 10’s My Market Kitchen needed a fresh, dynamic visual identity for their ninth season, they turned to us. With a love for food, local markets, and all things Melbourne, the show wanted animations that felt uniquely theirs—something that honored the Prahran Market location while adding personality to the mix.

We delivered three animated elements: a title sequence that immerses viewers in a bustling Melbourne scene, a playful caricature animation of host Catherine Velisha, and an animated logo designed for seamless integration across the show. Here’s how we made it happen.

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The Power of Animation in Advertising: Trends and Insights

Leave a Comment / 2D, 3D, Animation, Diagrams, Logo, Marketing, Mascot, Media, Motion Graphics / By Marie Rene

Animation is no longer a tool reserved for blockbuster movies or high-end commercials—it’s become a staple in everyday advertising. From animated logos to quirky mascots, businesses of all sizes are embracing animation to stand out in crowded markets. Why? Animation taps into something universal: movement catches our attention.

To substantiate this trend with real-world data, we analysed 600 ads across TV, social media, and YouTube, and created the Animation in TV & Online Ads report. This guide offers insights into how animation is transforming the advertising landscape and provides practical advice to help your brand succeed.

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The Animated Email Signature: A Creative Way to Stand Out

Leave a Comment / 2D, 3D, Animation, Email Signature, Motion Graphics / By Marie Rene

Even the smallest details can make a huge difference in how your business is perceived. One such detail? Your email signature. Often overlooked, it’s the last thing a client sees when communicating with you—and the perfect opportunity to make a lasting impression. But what if your signature wasn’t just a line of text but a dynamic and engaging mini-showcase of your brand?

Enter the animated email signature! A smart, creative way to add a touch of personality to your communications and ensure your business gets noticed.

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Animation In Business: Learning From The TV & Movie Industry

Leave a Comment / Animation, Business, Film, Mascot, TV Production / By Marie Rene

If you want people to emotionally connect to your content, it is worth investing in animation.

Let’s look at some memorable examples in the TV and Movie industry, and see how it might benefit you in today’s competitive market.

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Keep Your Business Moving: Using Animation In Your Content

Leave a Comment / 2D, 3D, Animation, Business, Motion Graphics / By Marie Rene

Animation allows us to tell a story in unique ways, with techniques that provoke inspiration and magical feelings appealing to all ages.

In this article, we’re going through the types of animation available to you and how it can help your business.

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Luke Nguyen’s India on SBS: The 3D Animated Journey

Leave a Comment / 3D, Animation, Case Study, Client, Media, TV Production / By Marie Rene

3D animation is a powerful tool that can help create visually appealing videos.

It’s relevant to your business if you want to showcase your products or services in an engaging way, explain complex concepts, or tell informative or entertaining stories – which is exactly why our services were requested in this case! Check it out.

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