E-commerce Website: Sell the Feeling, Before the Product
Believe it or not but people buy feelings, not things. Several studies have shown that emotional responses to an ad have far a greater influence on a consumer’s intent to buy compared to the actual content of the ad. Not only that, but emotional attachment can create loyal customers.
There are several Emotional selling methods in Marketing, but all of them stem from knowing your customers intensely and focusing on the deep benefit of your product. Understand – not the features of your product, but the end benefit of it.
Here’s how we did it with Maya Swimwear.
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